Atelier de roues · Provence

Wheels Built
by Hand,
Proven by
Stone & Wind

Premium carbon wheelsets handbuilt in our Provençal atelier. Every spoke tensioned with precision. Every rim tested against the mistral. Route. Gravel. VTT.

Scroll
1,380g
Lightest Wheelset
100%
Hand-tensioned
24/32
Spoke Configurations
Provence
Built & Tested

Les Roues

Three Disciplines,
One Philosophy

Each wheelset is purpose-built for its terrain, yet shares the same uncompromising attention to detail that defines every build from our atelier.

01
Route

Pure Speed

Ultra-lightweight full carbon clinchers designed for riders who demand podium performance on every climb and sprint. Engineered in the shadow of Mont Ventoux.

Weight1,380g
Profile45mm deep-section
FeatureCeramic bearings
From
$1 899
Configure
02
Gravel

All Terrain

Versatile carbon wheelset engineered for mixed terrain. Conquer the white gravel roads of the Luberon and beyond with unwavering confidence.

Weight1,520g
Profile30mm internal width
FeatureTubeless-ready hookless
From
$1 649
Configure
03
VTT

Trail Proven

Trail-proven 29er carbon wheelset built to handle rocky Provençal singletrack. Instant power transfer when every millisecond of engagement counts.

Weight1,620g
Profile30mm internal width
Feature54T high-engagement hub
From
$1 499
Configure

Savoir-faire

The Art of
Building Wheels

In our atelier at the foot of Les Alpilles, each wheelset begins as raw carbon and ends as a precision instrument. Our master builders bring decades of experience to every lacing pattern, every spoke tension, every trueing pass.

We reject the notion that great wheels can be mass-produced. The subtle differences in rider weight, riding style, and terrain demand a bespoke approach. This is not manufacturing — this is craft.

01

Built by Hand

Every wheel tensioned and trued by our master builders. No automation, no shortcuts — just decades of expertise in every spoke.

02

Provençal Heritage

Our atelier sits at the foot of Les Alpilles. The same winds that test riders on Ventoux inspire the resilience we build into every wheelset.

03

Rider-First Design

We build for how you actually ride. Your weight, your terrain, your ambitions — each wheelset is spec'd and tensioned to your riding profile.

AW
Est. 2025 · Provence

L'Atelier

Where the Mistral
Meets the Métier

Nestled in the Provençal countryside, our workshop draws inspiration from the landscape that surrounds it. The limestone ridges of Les Alpilles, the relentless mistral wind, the winding roads through olive groves — this is where our wheels are conceived, built, and proven.

Every wheelset that leaves our atelier carries the spirit of this place: resilient, refined, and unmistakably Provençal.

Carbon Layup·Hand Lacing·Precision Trueing·Stress Testing

Commencez l'aventure

Your Next Ride
Starts Here

Choose your discipline. Configure your build. Receive a wheelset handcrafted to your exact specifications, shipped from Provence to your door.

Free shipping on all wheelsets · 30-day satisfaction guarantee